ILLUSTRATION | TYPOGRAPHY
Tour Aotearoa is an epic self-supported bike-packing event spanning the length of New Zealand. Organised by infamous NZ bikers - the Kennett Brothers, the ride is an opportunity to see the countries most stunning scenery while riding on quiet roads and cycleways with hundreds of other bike nuts. Write up on TA 2016 here.
The t-shirt designs are inspired by backpacking culture and include small details that riders will recognise and relate to. They needed to capture the spirit of bike touring, be energetic and kinetic.