PETE's NATURAL

LOGO | ILLUSTRATION | TYPOGRAPHY 

The team at Pete's realised they were competing in a market full of great branding and needed to step up their game - including a new logo to fit in with the hand-drawn illustrations featured on each bottle.

Creative Director
George Connor

Initially I was commissioned to create concepts for the label design which eventually went in another direction, however I was able to refine one of my ideas to give them a new logo.

CONCEPT DEVELOPMENT